The Music Lovers Audio Story

A Perfect Match


As former customers of Bay Area Audio shops, Jae Wheeler and Hugh Fountain perceived a need that was not then being met. That need was for an exact match between the customer and the system they owned. Each room would be equipped with a complementary and appropriately matched set of components for any given system. The hope was to cater to the needs of individuals, each possessing a different set of tastes and desires. This vision of how a store should interact with a customer meant that each room would have many possible configurations.


While making the job seemingly easier for staff members, switching devices would only get in the way of the true sonic nature of each component. So switching devices would never be used at Music Lovers. Coupled with a competent, informed and friendly sales staff, customers could have their needs met exactly based upon empirical listening sessions and punctuated by feedback given and questions answered. Few customers would have the same system, but all would leave the store with the same high level of service.


A Long Term Relationship


This service would not end when the customer left the store, it would continue long after the purchase was made. Any time a client had a question about possible upgrades, Music Lovers would provide an answer. Any time the equipment required service, Music Lovers would provide that service. Our unique knowledge of the customer's likes and dislikes would allow Music Lovers to point the client in the right direction. A relationship would be built with the customer. Just as a person might have a plumber or a dentist or a family doctor, Music Lovers would become the audio equivalent, providing the client with the tools and service necessary for an enjoyable and emotionally stimulating platform for the love of movies and music. To this day, Music Lovers still fosters this relationship with its customers, many of whom have been shopping here since the store opened its doors.


Our current locations at 2116 Blake Street in Berkeley, CA and 2295 Bush Street in San Francisco, CA feature several rooms, each capable of displaying two-channel stereo and home theater systems alike. We consider ourselves extremely fortunate to have the spaces necessary to meet whatever requirements you may have.