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NAD Electronics

In 1972, a new kind of audio company was born. NAD took form when a large group of European audio-industry importers, all music lovers, set out to develop products that cut through the industry hype. The goal of NAD was to prove that excellent sound quality and excellent value could exist together. It was a formidable goal – some of the most reputable electronics brands of the time were unaffordable to most, while poor-quality imports from global electronics giants dominated the affordable spectrum of the market. NAD’s founders remained undeterred and their original vision led to an inspiring story of how a group of specialty audio mavericks took on the Goliaths of the audio industry to carve out a unique place of their own.